REI Automated
Exit Strategies

How to Structure a Seller Financing Deal: Terms, Rates, and Negotiation Tips

REI Automated · · 2 min read

“Someone recommended I look into creative financing, but I have almost no idea what creative financing is.” — Real investor, Facebook group

Seller financing is when the seller acts as the bank. Instead of getting a mortgage from a lender, you make payments directly to the seller. Here’s how to structure it.

The Basic Structure

  • Purchase price: Agreed-upon price (can be at, above, or below market)
  • Down payment: Typically 5-20% (negotiable)
  • Interest rate: Typically 4-8% (negotiable — often lower than banks)
  • Term: Monthly payments for X years
  • Balloon payment: Remaining balance due at end of term (e.g., 5 or 7 years)

Why Sellers Agree to This

  • Monthly income — They get a check every month instead of a lump sum
  • Higher total price — Interest payments mean they earn more over time
  • Tax benefits — Installment sales can spread capital gains over multiple years
  • Speed — No bank approval, appraisal, or underwriting delays

Negotiation Framework

The three levers: price, rate, and terms. You can be flexible on any two if the seller gives you the third.

  • Seller wants full price? Ask for lower interest rate and longer term.
  • Seller wants high interest? Negotiate lower purchase price or lower down payment.
  • Seller wants cash now? Offer a larger down payment in exchange for below-market price.

Sample Deal Structure

Property value: $200,000 Purchase price: $190,000 (5% below market) Down payment: $19,000 (10%) Loan amount: $171,000 Interest rate: 5% Monthly payment: $918 Term: 30 years with 7-year balloon

After 7 years, the remaining balance (~$151,000) is due. You refinance with a traditional lender or sell the property.

Risks to Understand

  • Due-on-sale clause: If the seller has a mortgage, their lender could call the loan due when ownership transfers. This is the primary risk in subject-to deals.
  • Balloon payment: You MUST have an exit plan before the balloon comes due.
  • Recording: Always record the deed and mortgage/deed of trust to protect your interest.

Learn creative financing strategies including seller finance, sub-to, and wraps through REI Automated’s training programs.

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