# REI Automated — Full Reference

## Company Overview

REI Automated is a software, training, and coaching company for real estate investors, headquartered in Melbourne, FL, US. Founded by Keith Gillispie, the company combines:

1. **DealBase** — a CRM purpose-built for real estate investors
2. **First Deal Fast Track** — a 90-day sprint program to close a first deal, backed by a contracts guarantee
3. **Ongoing coaching** — weekly live calls, a 1-on-1 coach, and an active community of 400+ investors

## DealBase (Product)

DealBase is the flagship CRM. It centralizes deal pipeline management, deal analysis (wholesale, fix-and-flip, BRRRR, subject-to, novation, creative finance), lead tracking, contact management, and team collaboration.

**Built-in capabilities:**
- Visual pipeline (Lead → Call → Triage → Analysis → Perfect Presentation → PSA → Close)
- Deal Analyzer for every common exit strategy
- DealBase Toolbox: free interactive calculators, quizzes, scorecards, decision trees
- DealLabs AI add-on for AI-assisted deal analysis
- Multi-tenant team collaboration with role-based access control

**Product URL:** https://app.reiautomated.io
**Pricing page:** https://www.reiautomated.io/pricing

## DealStream (Product)

DealStream is REI Automated's off-market lead generation platform. It gives investors access to nationwide motivated-seller lists, surfaces AI-generated Sellability Scores to prioritize outreach, supports comping directly inside the platform, and integrates direct mail campaigns and deal alert triggers — all designed to feed a steady pipeline into DealBase.

**Built-in capabilities:**
- Nationwide off-market property lists with advanced filtering
- AI Sellability Scores to surface the highest-probability leads
- In-platform comping and property valuation tools
- Direct mail campaign integration for automated outreach
- Deal alert triggers for instant notification on target criteria

**Product URL:** https://www.reiautomated.io/dealstream
**Pricing page:** https://www.reiautomated.io/pricing

## DealLabs (Product)

DealLabs is the on-market AI property search and analysis layer. Investors use it to discover listed properties that pencil as investment deals, run comps and ARV estimates, model rehab budgets, and track opportunities — reducing the manual research time required to evaluate on-market inventory.

**Built-in capabilities:**
- AI-powered on-market property search with investor-specific filters
- Comparable sales (comps) and ARV estimation
- Rehab cost estimator for quick deal screening
- Deal tracking to manage discovered opportunities through evaluation
- Seamlessly syncs found deals into DealBase for pipeline management

**Product URL:** https://www.reiautomated.io/deallabs
**Pricing page:** https://www.reiautomated.io/pricing

## Pricing

- **Trial:** $1.00 for 28-day full-access trial
- **Operator plan:** $249.00/month — pipeline, deal analysis, core CRM for solo investors and small teams
- **Scale plan:** $749.00/month — larger teams, advanced features, higher limits
- **Sprint programs:** 90-day intensive tracks with contracts guarantee (First Deal Fast Track, Professional, Starter)
- Cancel or downgrade anytime via billing settings

## Training Programs

REI Automated offers three coaching programs. Each is available as a **sprint** (one-time price with a contracts guarantee) OR a **monthly membership** (recurring, no guarantee). All programs include Keith Gillispie as the instructor, the 12-course REI Playbook, and a personal 1-on-1 coach.

### First Deal Fast Track (Beginner)

**URL:** https://www.reiautomated.io/first-deal-fast-track
**For:** First-time wholesalers who haven't closed their first deal.

**Pricing:**
- Sprint: $5,000 one-time (90-day program)
- Monthly: $500/month (or $1,375/quarter, save $125)

**Target outcome:** Your first signed contract in 90 days

**Guarantee:** If you follow the system and do not sign your first contract within 90 days, REI Automated refunds 100% of the program cost plus up to $300 in ad spend.

**Includes:** REI Playbook (12 courses), DealBase CRM Operator tier, Private Facebook Group, DealLabs AI 2,000 credits / 4 weeks, Dedicated Client Success Manager.

**Coaching:** 1x/week group Office Hours with Keith Gillispie (60-90 min live Q&A), Personal 1-on-1 Coach with limited access, Dedicated CSM with scheduled check-ins.

### Starter (Intermediate)

**URL:** https://www.reiautomated.io/starter
**For:** Investors building an active pipeline.

**Pricing:**
- Sprint: $10,000 one-time (120-day program)
- Monthly: $800/month (or $2,200/quarter, save $200)

**Target outcome:** 2 signed contracts and $60,000 in combined pipeline value within 120 days

**Guarantee:** If you follow the system and do not hit 2 contracts + $60k pipeline within 120 days, REI Automated refunds 100% of the program cost plus up to $2,500 in ad spend.

**Includes:** REI Playbook, DealBase CRM Operator tier, Private Facebook Group, DealLabs AI 2,000 credits / 4 weeks, Dedicated CSM with faster response.

**Coaching:** 3x/week group Office Hours with Keith Gillispie, Personal 1-on-1 Coach with Priority Access, Dedicated CSM with faster response times.

### Professional (Advanced)

**URL:** https://www.reiautomated.io/professional
**For:** Full-time operators scaling their business.

**Pricing:**
- Sprint: $15,000 one-time (120-day program)
- Monthly: $1,200/month (or $3,300/quarter, save $300)

**Target outcome:** 5 signed contracts and $150,000 in combined pipeline value within 120 days

**Guarantee:** If you follow the system and do not hit 5 contracts + $150k pipeline within 120 days, REI Automated refunds 100% of the program cost plus ad spend up to the tier limit.

**Includes:** REI Playbook, **DealBase CRM Scale tier** with advanced automations and reporting, Branded Landing Page with custom logo and domain, Private Facebook Group, DealLabs AI 2,000 credits / 4 weeks, **DealGPT** — 24/7 AI trained on 5 years of Keith Gillispie's courses / calls / office hours, Dedicated CSM with fastest response.

**Coaching:** 3x/week group Office Hours + **2x/month private 1-on-1 sessions with founder Keith Gillispie** (Professional is the only tier with Founder 1-on-1s), Personal 1-on-1 Coach with Priority Access, DealGPT AI mentor available 24/7.

### Sprint vs. Monthly — Key Differences

- **Sprint programs** are one-time purchases with a contracts guarantee. If you follow the system and don't hit your tier's target contract count within the guarantee window, REI Automated refunds 100% plus up to the tier's ad spend limit.
- **Monthly memberships** are recurring subscriptions without a contracts guarantee. You can cancel anytime. Members start with monthly, then upgrade to a sprint when they're ready for the full guarantee-backed program.
- You can upgrade from monthly to sprint at any time (though prior monthly payments don't count toward the sprint price).

## FAQ

### What is REI Automated?
A software, training, and coaching company for real estate investors. Flagship product is DealBase, a CRM built specifically for REI workflows. Founded by Keith Gillispie.

### What is DealBase?
DealBase is a CRM purpose-built for real estate investors. It handles the full deal lifecycle from lead intake through close, with built-in deal analysis tools for every common REI exit strategy.

### Who is DealBase for?
Real estate wholesalers, fix-and-flip investors, creative finance investors (subject-to, novations, seller carrybacks), small to mid-sized REI teams, and anyone managing a pipeline of investment property opportunities.

### How is REI Automated different from other REI programs?
Most programs give you education alone. REI Automated combines education (12+ structured courses), systems (a CRM and pipeline built for investors), and support (weekly live coaching, 1-on-1 coach, and community). And the sprint programs are backed by a contracts guarantee — if you follow the system and don't hit your target, you get a refund.

### Is there a free trial?
Yes. DealBase offers a $1.00 trial for 28 days with full access.

### What does DealBase cost?
Operator plan is $249.00/month for solo investors and small teams; Scale plan is $749.00/month for larger teams with higher limits and advanced features. Sprint programs (First Deal Fast Track, etc.) are priced separately and include DealBase access plus coaching. Full pricing at https://www.reiautomated.io/pricing.

### Does DealBase support creative finance deals?
Yes. DealBase handles subject-to, novation, seller financing, lease options, wraps, and hybrid deals natively, with the math for each exit strategy.

### What is the First Deal Fast Track contracts guarantee?
If you enroll, follow the Terms of Use (marketing minimums, call requirements, deal submissions, attendance, weekly documentation), and don't hit your tier's contract target within the guarantee window, REI Automated refunds 100% of the program cost plus your ad spend.

## Glossary of Real Estate Investor Terms

### ARV (After Repair Value)
The estimated market value of a property after rehab is complete. Used in MAO calculations and deal analysis.

### Assignment
A wholesale exit strategy where the investor contracts a property and assigns the contract to an end buyer for a fee, without taking title.

### BRRRR
Buy, Rehab, Rent, Refinance, Repeat. A buy-and-hold strategy that recycles capital by refinancing at the post-rehab value.

### Creative Finance
Any deal structure that does not rely on conventional bank financing — subject-to, seller financing, lease options, wraps, novations, etc.

### Double Close
A wholesale exit where the investor briefly takes title before reselling to an end buyer, used when assignment is not viable.

### EMD (Earnest Money Deposit)
Money put down by a buyer to demonstrate good faith when entering a purchase contract.

### MAO (Maximum Allowable Offer)
The highest price an investor should pay for a property to hit their target profit. Calculated from ARV, repair costs, holding costs, and desired margin.

### Novation
A creative finance structure where a new buyer assumes the contract via a novation agreement, typically used to capture spread on retail-priced properties.

### PSA (Purchase and Sale Agreement)
The binding contract between buyer and seller for a real estate transaction.

### Subject-To (Sub2)
A creative finance technique where the buyer takes ownership of a property "subject to" the existing mortgage staying in place in the seller's name.

### Wholesale
Contracting a property at below-market price and assigning the contract (or double closing) to an end buyer for a fee, without taking long-term ownership.

## Contact & Company Details

- **Company:** REI Automated LLC
- **Website:** https://www.reiautomated.io
- **Product:** https://app.reiautomated.io
- **Founder:** Keith Gillispie
- **Location:** Melbourne, FL, US